Future Shock Is The Key To Understanding The Meta-Crisis In The Beauty Industry

…“Future shock is a time phenomenon, a product of the greatly accelerated rate of change in society. It arises from the super imposition of a new culture on an old one. It is culture shock in one’s own society. But its impact is far worse” (Toffler 1970, 4). When his book was first published, the insights were revolutionary. Today we are living - almost word for word - many of the scenarios he predicted would arise as a natural consequence of our inability to adapt to the pace and direction of innovation…